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When you think team of US basketball, you’ll think Nike, We are here in launching rocket fellow center. With me now is the Brand President of Nike Charlie Denson. Big real deal to go into 2008 Summer Games, what does it mean for Nike to be in China and supporting a team of US basketball?

Well, for us, the Beijing Olympics is something we’ve been working on for four years and I think this story of US basketball team is going to be the biggest story in China. These guys play in a team and they’re committed to go there to get the Gold Mental.

Of course take them into China; the first round will be interesting. Tell me about the structures of Nike and Olympics, I mean, on parallel what you’ve done before creating for what have on parallel across so many different sport series. What is this structure of this deal, how will this different of your previous games?

Well, this year would be a little different because we’re sponsoring 22 out of 28 Chinese federations and we’ve actually created new production over 28 sports including BMX in Beijing, so it’s been a little different from what has been in the past and we have some of traditional relations like US basketball, US track and field, the Russia track and field federations, something like that, so, but, but we’ve overtook 3000 athletes in our relations to the Games. So, it’s a great opportunity for us.

You know we spoke several months ago to talk about how important China is in terms of the manner revenues for Nike. What is your plan for Nike stay in China posed the Olympic Games?

Yeah, it’s something we committed to ever since that Beijing was a world of games. We’ve been in China in 30 years with manufacturing partners and commercial partners and one of the things, China represents the second largest country in the world as its fastest growing market and we expect that’ll continue after the Beijing and we’re stay in the committed to our relations with Chinese consumers.

A lot of people there are calling for the next Dream Team after the disappointment in 2004. What does it mean for the Nike revenues sponsorship they tie up if they don’t’ win if say they win, they’re selling off the pillar handed on the Gold medal this summer?

Well, I… winning are ours and certainly this team is committed to that /,/, you know all the way all the players. I never see a group of this great talent. This committed something that just has been amazing so far. So, but, but I think it’s a , you know, when we lose will be a great story, but I bet we’ll against them.

What will be the Nike’s great challenge to go into these massive sponsorships of the Summer Games in China that the biggest hurdles you guys had overtop?

I think we really didn’t look at hurdles but it’s a big opportunity to introduce the new product in 28 sports. I think this represents our biggest serious innovation or innovation launches in the history of company and in any single event and we have a very large design teams working for several years and anticipation of them, so you know you’ll see the lightest basketball show remaining and let us attract them. The uniform of our athletes will be considerably lighter than what has ever been before. So, for us, it’s what we do, what we enjoy, we’re really looking forward to it

When you think team you say basketball, you think Nike, we`re here launching in Rockefeller center, with me now, is the brand president of Nike Charlie Denson. A big deal going into the 2008 Summer Games, what it means for Nike to be in China and supporting a team you say basketball.

Well, for us, the, the Beijing Olympics` something we`ve been working on for, for years. (Yeah.) And, and I think this story this US basketball team story is gonna be one of the biggest stories in China, these guys are goona play as a team, and they are committed to going after that gold medal.

And of course, it takes on China in the first ground, so it`ll be interesting. What, some * about the structure of Nike and the Olympics, so I mean on a parallel, what you`ve done before, creating * wear peral across so many different sports this year, but what is this structure of your deal, how`s it different this year than the previous games.

Well, this year, it`s a little bit different, because we are sponsoring 20 out of the 28 Chinese federations, and we`ve actually created new products for all 28 sports, including BMX in Beijing, so, it`s a, it`s a little bit different than it has been in the past, and then we have some of our traditional relationships with, like US Basketball, US track and field, the Russian track and field federation and things like that. So, but, but we`ve * throw over 3000 athletes in preparation for the games, so, it`s a, it`s, it`s a great opportunity for us.

You know, you spoke of it a few months ago, you talked about how important China is, in terms of the amount of revenue * for Nike, what are your plans in terms of Nike`s gain in China post the Olympic Games.

Yeah, it`s something that we`ve committed to ever since the, that Beijing was awarded the Games. China, we`ve been in China for over 30 years, as, as a manufacturing partner, and commercial partner, and one of the things China represents our second largest country in the world today is our fastest going market, and we expect that continue after the Beijing and we`ll stay in committed and to our relationship with Chinese consumer.

A lot of people out there are calling this the next Dream Team, after the disappointment in 2004, what it means in terms of Nike revenue sponsorship, the tie up if they don`t win versus if they win? Does sell in all of the * depend on the gold medal this summer?

Well, wining always helps (Right.), and certainly this team is committed to that, to that from *, * ,you know, all the, all the way down to all the players I`ve never seen a group of, of talent, this type of talent, this committed to something is just an amazing so far, so, but, but I think it`s, it`s a, you know, when a loser is gonna be a great story, but I wouldn`t * against them.

What the biggest challenge is for Nike going into this massive sponsorship of the Summer Games in China? The biggest * you guys had over top?

Well, I, I think, er, we did really look at the hurdles, but * biggest opportunity was to introduce new product in 28 different sports. I think this represents our biggest series of innovations or innovations launches are in the history the company at any single event. And we`ve had our very large design team working for several years in anticipation of it. So you know, you`ll see the latest basketball shoe we make, the latest attract by ever made. The, the uniforms that all the athletes have been wearing will be considerablely lighter than what has ever been worn before. So for us, it`s what we do, it`s what we enjoy, we are really looking forward to.

When you think / team / USA basketball, you think Nike. We are here launching in Rockefeller Center, with me now is the brand president of Nike, Charlie Denson. A big big deal going into the 2008 Summer Games, what does it mean for Nike to be in China and supporting a team / USA basketball? Well, for us, the Beijing Olympics is something we've been working on for, er, for years. And I think this story, this US basketball team's story is gonna be one of the biggest stories in China. These guys are gonna play as a team and they are committed to going up to that gold metal. And of course they take on China in the first round,so it should be interesting, what, tell me a bit about the structure of Nike and the Olympics, I mean, unparallel what you've done before creating footware apparel across so many different sports this year, but what is the structure of your deal? How is it / different this year than the previous games? Well, this year is a little bit different because we're sponsoring 22 out of the 28 Chinese federations. And we've actually created / new product for all 28 sports / including BMX in Beijing. So it's a little bit different than it has been in the past and we have some of our traditional relationships with, like, US basketball, US track and field, the Russian track and field federation and things like that. So, we, we've worked for over 3000 athletes in preparation for the games. So it's a great opportunity for us. You know when we spoke / a few months ago, you talked about how important China is in terms of the the amount of  revenue that brings in for Nike. What are your plans in terms of Nike staying in China host the Olympic Games? Yeah, it's something that we've committed to, ever since the Beijing was awarded the games. China, we've been in China for over 30 years as a manufacturing partner and a commercial partner. And one of the things, China represents our second largest country in the world today. It's our fastest growing market, and we expect that'll continue after the Beijing and we're staying commmitted and to our relationship with Chinese consumer. A lot of people out there are calling this an extreme team after the disappointment in 2004. What does it mean in terms of Nike revenue sponsorship, er, the tie-up if they don't win versus if they win? Does selling all of the apparel depend on the gold medal this summer? Well, I, I, winning always helps, and certainly this team is committed to that, to that, er, from JC, Coach K, you know all the way down to all the players, so I've never seen a group of, of, talent, this type of talent. This committed to something. It's just been amazing so far, so, but, but I think it's a, you know, winners or losers can be a great story, but I wouldn't bet against them. What is  the biggest challenges for Nike, going into this massive, er, sponsorship of the summer games in China, the biggest hurdle / that you guys had to overcome? Why, I think, uh, we didn't really look at these hurdles but I think the biggest opportunity was to introduce new products in 28 different sports. I think, this reprents our biggest series of innovations or innovation launches in the history of the company at any single event. And we had our very large design team worked for several years in anticipation of them. So, you know, you'll see the lightest basketball shoe ever made, the lightest tracks bike / ever made. The uniforms that all the athletes have been wearing will be considerably lighter than what has ever been worn before. So for us, it's what we do and it's what we enjoy and we are really looking forward to it.

When you think USA basketball, you think Nike. We are here launching in Rockefeller Center, with me now is the brand president of Nike, Charlie Denson. A big big deal going into the 2008 Summer Games, what does it mean for Nike to be in China and supporting a team USA basketball? Well, for us, the Beijing Olympics is something we've been working on for, er, for years. And I think this story, this US basketball team's story is gonna be one of the biggest stories in China. These guys are gonna play as a team and they are committed to going up to that gold metal. And of course they take on China in the first round,so it should be interesting, what, tell me a bit about the structure of Nike and the Olympics, I mean, unparallel what you've done before creating footware apparel across so many different sports this year, but what is the structure of your deal? How is it different this year than the previous games? Well, this year is a little bit different because we're sponsoring 22 out of the 28 Chinese federations. And we've actually created  new product for all 28 sports  including BMX in Beijing. So it's a little bit different than it has been in the past and we have some of our traditional relationships with, like, US basketball, US track and field, the Russian track and field federation and things like that. So, we, we've worked for over 3000 athletes in preparation for the games. So it's a great opportunity for us. You know when we spoke a few months ago, you talked about how important China is in terms of the the amount of  revenue that brings in for Nike. What are your plans in terms of Nike staying in China host the Olympic Games? Yeah, it's something that we've committed to, ever since the Beijing was awarded the games. China, we've been in China for over 30 years as a manufacturing partner and a commercial partner. And one of the things, China represents our second largest country in the world today. It's our fastest growing market, and we expect that'll continue after the Beijing and we're staying commmitted and to our relationship with Chinese consumer. A lot of people out there are calling this an extreme team after the disappointment in 2004. What does it mean in terms of Nike revenue sponsorship, er, the tie-up if they don't win versus if they win? Does selling all of the apparel depend on the gold medal this summer? Well, I, I, winning always helps, and certainly this team is committed to that, to that, er, from JC, Coach K, you know all the way down to all the players, so I've never seen a group of, of, talent, this type of talent. This committed to something. It's just been amazing so far, so, but, but I think it's a, you know, winners or losers can be a great story, but I wouldn't bet against them. What is  the biggest challenges for Nike, going into this massive, er, sponsorship of the summer games in China, the biggest hurdle that you guys had to overcome? Why, I think, uh, we didn't really look at these hurdles but I think the biggest opportunity was to introduce new products in 28 different sports. I think, this reprents our biggest series of innovations or innovation launches in the history of the company at any single event. And we had our very large design team worked for several years in anticipation of them. So, you know, you'll see the lightest basketball shoe ever made, the lightest tracks bike  ever made. The uniforms that all the athletes have been wearing will be considerably lighter than what has ever been worn before. So for us, it's what we do and it's what we enjoy and we are really looking forward to it.

ON zpc:

When you think / team / USA basketball, you think Nike. We are here launching in Rockefeller Center, with me now is the brand president of Nike, Charlie Denson. A big big deal going into the 2008 Summer Games, what does it mean for Nike to be in China and supporting a team / USA basketball? Well, for us, the Beijing Olympics is something we've been working on for, er, for years. And I think this story, this US basketball team's story is gonna be one of the biggest stories in China. These guys are gonna play as a team and they are committed to going up to that gold metal. And of course they take on China in the first round,so it should be interesting, what, tell me a bit about the structure of Nike and the Olympics, I mean, unparallelled to what you've done before creating footware apparel across so many different sports this year, but what is the structure of your deal? How is it / different this year than the previous games? Well, this year is a little bit different because we're sponsoring 22 out of the 28 Chinese federations. And we've actually created / new products for all 28 sports / including BMX in Beijing. So it's a little bit different than it has been in the past and we have some of our traditional relationships with, like, US basketball, US track and field, the Russian track and field federation and things like that. So, we, we've worked for over 3000 athletes in preparation for the games. So it's a great opportunity for us. You know when we spoke / a few months ago, you talked about how important China is in terms of the the amount of  revenue that brings in for Nike. What are your plans in terms of Nike staying in China host the Olympic Games? Yeah, it's something that we've committed to, ever since the Beijing was awarded the games. China, we've been in China for over 30 years as a manufacturing partner and a commercial partner. And one of the things, China represents our second largest country in the world today. It's our fastest growing market, and we expect that'll continue after the Beijing and we're staying commmitted and to our relationship with Chinese consumer. A lot of people out there are calling this an extreme team after the disappointment in 2004. What does it mean in terms of Nike revenue sponsorship, er, the tie-up if they don't win versus if they win? Does selling all of the apparel depend on the gold medal this summer? Well, I, I, winning always helps, and certainly this team is committed to that, to that, er, from JC, Coach K, you know all the way down to all the players, so I've never seen a group of, of, talent, this type of talent. This committed to something. It's just been amazing so far, so, but, but I think it's a, you know, winners or losers can be a great story, but I wouldn't bet against them. What is  the biggest challenges for Nike, going into this massive, er, sponsorship of the summer games in China, the biggest hurdle / that you guys had to overcome? Why, I think, uh, we didn't really look at these hurdles but I think the biggest opportunity was to introduce new products in 28 different sports. I think, this reprents our biggest series of innovations or innovation launches in the history of the company at any single event. And we had our very large design team worked for several years in anticipation of them. So, you know, you'll see the lightest basketball shoe ever made, the lightest tracks bike / ever made. The uniforms that all the athletes have been wearing will be considerably lighter than what has ever been worn before. So for us, it's what we do and it's what we enjoy and we are really looking forward to it.

When you think team USA basketball, you think Nike. Well here in Rockfellow center with me now is the grant president of Nike, T . A big deal going to the 2008 summer games. What does it mean for Nike to be in China and supporting team USA basketball? Well, for us, Baijin Olympic has been something we've been working on for four years and I think this story, this USA basketball team story is gonna be one of the stories in China. These guys play as a team and they are committed to go after gold medal. Of course, they take on China the first grand seems interesting. Tell me about the structure of Nike and Olympics. I meant, on h , what you have done before, creating footware, apparel across so many different sports this year. What is the structure of your deal? how is this year difference from the previous year? Well, this year is a little bit different because we sponsor 22 out of the 28 chinese federaions and we actually create new product for 28 sports, put it in Max in Baijing. So it's been a little bit different than it has been has. We have some traditional relationship with like US basketball, US tracking field, the Russian track field f. We put over 3000 athelet corporations for the game. So it's a great opportunity for us. We spoke a few months ago. You talked about how important China is in terms of the amount of revenue it brings for Nike. What are your plans in terms of Nike stay in China, both the Olympic games? Yeah, it's something we committe to ever since the Beijin won the games. We've been in China for over 30 years as a manufecturing partner and commerical partner, and one of these things, China represents our second largest county in the world today as fast as going market. And we expect that continue after the Beijin. And we stay and committe to our relationship with Chinese consumers. A lot of people out there are calling this next dream team after the disappointment in 2004. What does it mean in terms of Nike's revenues, sponsorship, the tie up if they don't win versus if they win. Does selling all apparel depend on gold medal this summer? Well, winning always helps. Certainly this team is committed to that, all the ways down to the all the players. I've never seen a group, this type of talent, this committed, it has been amazing so far. So, I think it's win and lose is going to be great story, but I wouldn't better again them. What is the biggest chanllanges for Nike going to this massive sponsorship of the summer games in China, the biggest hurdles you guys have to overcome. I think we didn't really look at these hurdles but a biggest opportunity to introduce our new product in 28 sports. I think this represents our biggest, serious innovations for innovation launches in the history of the company had in any single event. And we had our very large designing team working for several years anticipation. So you see the lightest basketball shoe, the lightest track pad ever be and the uniforms and all the athelets wear will be considerably lighter and what is ever been before. And so for us what we do and what we really enjoy, we really look forward to.

on zhangxs05

When you think / Team / USA Basketball, you think Nike. We are here launching in Rockefeller Center, with me now is the brand president of Nike, Charlie Denson. A big big deal going into the 2008 Summer Games, what does it mean for Nike to be in China and supporting \ Team / USA Basketball? Well, for us, the Beijing Olympics is something we've been working on for, er, for years. And I think this story, this US basketball team's story is gonna be one of the biggest stories in China. These guys are gonna play as a team and they are committed to going after that gold metal. And of course they take on China in the first round,so it should be interesting, what, tell me a bit about the structure of Nike and the Olympics, I mean, unparalleled to what you've done before creating footwear apparel across so many different sports this year, but what is the structure of your deal? How is it / different this year than in previous games? Well, this year is a little bit different because we're sponsoring 22 out of the 28 Chinese federations. And we've actually created / new products for all 28 sports / including BMX in Beijing. So it's a little bit different than it has been in the past and then we have some of our traditional relationships with, like, US basketball, US track and field, the Russian track and field federation and things like that. So, we, we've worked for over 3000 athletes in preparation for the games. So it's a great opportunity for us. You know when we spoke / a few months ago, you talked about how important China is in terms of the \ amount of  revenue it brings in for Nike. What are your plans in terms of Nike staying in China post the Olympic Games? Yeah, it's something that we've committed to, ever since the, that Beijing was awarded the games. China, we've been in China for over 30 years as a manufacturing partner and a commercial partner. And one of the things, China represents our second largest country in the world today. They are the fastest growing market, and we expect that'll continue after the Beijing and we're staying committed and to our relationship with Chinese consumers. A lot of people out there are calling this the next Dream Team after the disappointment in 2004. What does it mean in terms of Nike revenue sponsorship, er, the tie-up if they don't win versus if they win? Does selling all of the apparel depend on the gold medal this summer? Well, I, I, winning always helps, and certainly this team is committed to that, to that, er, from Jerry Colangelo, Coach K, you know all the way down to all the players, so I've never seen a group of, of, talent, this type of talent\ this committed to something. It's just been amazing so far, so, but, but I think it's a, you know, winners or losers can be a great story, but I wouldn't bet against them. What were the biggest challenges for Nike, going into this massive, er, sponsorship of the summer games in China, the biggest hurdles / that you guys had to overcome? Why, I think, uh, we didn't really look at them as hurdles but I think the biggest opportunity was to introduce new products in 28 different sports. I think, this represents our biggest series of innovations or innovation launches in the history of the company at any single event. And we had our very large design team working for several years in anticipation of them. So, you know, you'll see the lightest basketball shoe ever made, the lightest tracks bike / ever made. The uniforms that all the athletes shall be wearing will be considerably lighter than what has ever been worn before. So for us, it's what we do and it's what we enjoy and we are really looking forward to it.

on ktdid
第一次听MT，感觉到与ST风格不一样。看来需要多练习。

When you think Team USA Basketball, you think Nike. We are here launching in Rockefeller Center, with me now is the brand president of Nike, Charlie Denson. A big big deal going into the 2008 Summer Games, what does it mean for Nike to be in China and supporting a Team USA Basketball? Well, for us, the Beijing Olympics is something we've been working on for, er, for years. And I think this story, this US basketball team's story is gonna be one of the biggest stories in China. These guys are gonna play as a team and they are committed to going after that gold metal. And of course they take on China in the first round, so it should be interesting, what, tell me a bit about the structure of Nike and the Olympics, I mean, unparalleled to what you've done before creating footwear apparel across so many different sports this year, but what is the structure of your deal? How is it different this year than in previous games? Well, this year is a little bit different because we're sponsoring 22 out of the 28 Chinese federations. And we've actually created new products for all 28 sports including BMX in Beijing. So it's a little bit different than it has been in the past and then we have some of our traditional relationships with, like, US basketball, US track and field, the Russian track and field federation and things like that. So, we, we've worked for over 3000 athletes in preparation for the games. So it's a great opportunity for us. You know when we spoke a few months ago, you talked about how important China is in terms of the amount of revenue it brings in for Nike. What are your plans in terms of Nike staying in China post the Olympic Games? Yeah, it's something that we've committed to, ever since the, that Beijing was awarded the games. China, we've been in China for over 30 years as a manufacturing partner and a commercial partner. And one of the things, China represents our second largest country in the world today as our fastest growing market, and we expect that'll continue after the Beijing and we're staying committed and to our relationship with Chinese consumers. A lot of people out there are calling this the next Dream Team after the disappointment in 2004. What does it mean in terms of Nike revenue sponsorship, er, the tie-up if they don't win versus if they win? Does selling all of the apparel depend on the gold medal this summer? Well, I, I, winning always helps, and certainly this team is committed to that, to that, er, from Jerry Colangelo, Coach K, you know all the way down to all the players, so I've never seen a group of, of, talent, this type of talent this committed to something. It's just been amazing so far, so, but, but I think it's a, you know, winners or losers can be a great story, but I wouldn't bet against them. What were the biggest challenges for Nike, going into this massive, er, sponsorship of the Summer Games in China, the biggest hurdles that you guys had to overcome? Well, I think, uh, we didn't really look at them as hurdles but I think the biggest opportunity was to introduce new products in 28 different sports. I think, this represents our biggest series of innovations or innovation launches in the history of the company at any single event. And we had our very large design team working for several years in anticipation of them. So, you know, you'll see the lightest basketball shoe ever made, the lightest tracks bike ever made. The uniforms that all the athletes shall be wearing will be considerably lighter than what has ever been worn before. So for us, it's what we do and it's what we enjoy and we are really looking forward to it.

When you think team you say basketball, you think Nike, we`re here launching in Rockefeller center, with me now, is the brand president of Nike Charlie Denson. A big deal going into the 2008 Summer Games, what it means for Nike to be in China and supporting a team you say basketball. Well, for us, the, the Beijing Olympics` something we`ve been working on for, for years. (Yeah.) And, and I think this story this US basketball team story is gonna be one of the biggest stories in China, these guys are goona play as a team, and they are committed to going after that gold medal. And of course, it takes on China in the first ground, so it`ll be interesting. What, some * about the structure of Nike and the Olympics, so I mean on a parallel, what you`ve done before, creating * wear peral across so many different sports this year, but what is this structure of your deal, how`s it different this year than the previous games. Well, this year, it`s a little bit different, because we are sponsoring 20 out of the 28 Chinese federations, and we`ve actually created new products for all 28 sports, including BMX in Beijing, so, it`s a, it`s a little bit different than it has been in the past, and then we have some of our traditional relationships with, like US Basketball, US track and field, the Russian track and field federation and things like that. So, but, but we`ve * throw over 3000 athletes in preparation for the games, so, it`s a, it`s, it`s a great opportunity for us. You know, you spoke of it a few months ago, you talked about how important China is, in terms of the amount of revenue * for Nike, what are your plans in terms of Nike`s gain in China post the Olympic Games. Yeah, it`s something that we`ve committed to ever since the, that Beijing was awarded the Games. China, we`ve been in China for over 30 years, as, as a manufacturing partner, and commercial partner, and one of the things China represents our second largest country in the world today is our fastest going market, and we expect that continue after the Beijing and we`ll stay in committed and to our relationship with Chinese consumer. A lot of people out there are calling this the next Dream Team, after the disappointment in 2004, what it means in terms of Nike revenue sponsorship, the tie up if they don`t win versus if they win? Does sell in all of the * depend on the gold medal this summer? Well, wining always helps (Right.), and certainly this team is committed to that, to that from *, * ,you know, all the, all the way down to all the players I`ve never seen a group of, of talent, this type of talent, this committed to something is just an amazing so far, so, but, but I think it`s, it`s a, you know, when a loser is gonna be a great story, but I wouldn`t * against them. What the biggest challenge is for Nike going into this massive sponsorship of the Summer Games in China? The biggest * you guys had over top? Well, I, I think, er, we did really look at the hurdles, but * biggest opportunity was to introduce new product in 28 different sports. I think this represents our biggest series of innovations or innovations launches are in the history the company at any single event. And we`ve had our very large design team working for several years in anticipation of it. So you know, you`ll see the latest basketball shoe we make, the latest attract by ever made. The, the uniforms that all the athletes have been wearing will be considerablely lighter than what has ever been worn before. So for us, it`s what we do, it`s what we enjoy, we are really looking forward to.